Nurturing Freshness

Cultivating Flavorful Harvests

The foundation of freshness and flavor

PROTECTING CROPS FROM THE ELEMENTS


It is a battle of harsh weather conditions that could wreak havoc on the farmers' crops and, ultimately, the soil quality of their farms. Heavy rain, scorching heat, and strong winds could damage the precious produce that the CROPO farmers work hard to cultivate, while the constant threat of soil erosion due to weather conditions could deplete the vital nutrients in the soil and compromise flavor.


Farmers can protect their crops from the elements by utilizing crop rain shelters as a barrier against excessive rain, harsh sunlight, and strong winds. This controlled environment allows for optimal crop growth, enhanced flavor development, and preservation of nutritional value, contributing to maintaining freshness and flavor.


For the CROPO farmers living in a remote location and facing numerous geographical challenges, they knew that having these crop rain shelters is the difference between a bountiful harvest and a meager one.

HEEDING THE CALL


Sub-Zero and Wolf partnered with Good Food Community to help CROPO farmers build and rehabilitate over 20 crop rain shelters. With the materials now available came the next challenge. The farmers worked tirelessly, carrying durable materials like steel frames and waterproof covers through dense forests, over rushing creeks, and steep mountainside fields. By investing their time and effort into building these shelters, the CROPO farmers exemplify their deep understanding of sustainable farming practices' importance and commitment to delivering fresh, high-quality produce to consumers.

PRESERVING FRESHNESS, NURTURING FLAVOR


This partnership with Good Food Community to help CROPO farmers is aimed at helping the farmers yield over 30,000 kilograms of produce and safeguarding 700 square meters of their farmland.


With Sub-Zero and Wolf's commitment to freshness and flavor, CROPO farmers can focus on growing produce and worry less about the effects of rapid climate change.

PRESERVING FRESHNESS,
UNLEASHING FLAVOR

The seed-to-plate journey is long, arduous, and often thankless. As the food preservation expert, Sub-Zero refrigeration understands that we honor fresh food by keeping vibrant flavors and nutritional goodness fresher for longer. While Wolf appliances, the cooking expert, strives to unlock the rich flavors of the ingredients you’re cooking, ensuring that each dish is a masterpiece to savor.

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